The creative process at PRIMA DESIGN begins hand-in-hand with the client by conceptualizing a logical series of solutions that work together naturally. The resulting work encourages the viewer to discover a surprising series of spaces that are not only aesthetically inimitable, but also creates an emotional connection.
PRIMA DESIGN gives power and strength to dress the body that has been created with a characteristically Italian approach. The firm works with a closely-knit group of leading Tuscan craftsmen to produce original pieces that revisit centuries-old artisanal traditions and materials, pushing the boundaries of design. The firm also provides consultancy and managerial services to access the Italian craftsmen for projects worldwide.
PRIMA DESIGN continuously challenges itself to redefine the experience of space with a philosophical approach to design – rooted in inspiration – and honoring the context of a project’s location.