The Laboratory - Prima Design
Every single detail of each project we touch has a story. Explore Prima Design’s online “Laboratory” to get a behind-the-scenes insight into our creative process.
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The Laboratory

Welcome to the Laboratory. Every single detail of each project we touch has a story.

 

Explore the posts below and get a behind-the-scenes insight into how our creative process works… here you will find everything from the conceptualization of a new theatre in the woods, to the thinking behind the strategic placement of vases in a dining room.

The fabulous apartment we designed in New York is up for sale. Check out this video to get an inside look at the space:...

For a villa proposal in Provence, we played with the idea of repeating decorative elements and pieces of furniture to emphasize a concept, also creating harmony and also helping to set up a functional and structured area....

This is a unique detail from a kitchen in Moscow. We designed the leather compartments to recall the old Florentine apothecaries, with countless jars of ingredients. The piece produced by local artisans in Florence using only Tuscan materials....

In our Florentine townhouse’s garden, two very contrasting visual points of reference keep the eye in constant wonder: order given by basic geometric shapes true to classic landscape design, sitting alongside disorder created by green, wild nature. These are the types of surprising contrasts we......

We love fabrics. And when we find a fabric that we love and fits with the inspirational theme of a project, we look for unique solutions to help integrate it into a space. Here, for example, we worked with our Tuscan carpenters to create elegant......

For every project, we explore a huge number of options to make sure we get every detail right. Here, for example, are options for door handles we sourced made from alabaster and other precious rocks. The final selection is now on custom-made closets in the......

Take a look at this video of shipbuilders putting up the mast of our nautical masterpiece, the Tuscan Spirit....

We are currently working on the complete overhaul of a historic villa on the hills of Florence. Here we can compare an image of the villa as is, along with our rendering of a whimsical, almost fairy-tale like space that will be the finished product....

For our villa project in Cap Ferrat, near Nice, we collaborated with this colorful bunch of local Florentine artisans to create a magnificent hand-made mosaic bathroom wall using stone from Tuscany. Take a look at the intricate process from design to finish for an insight into......

Here are some inspiration boards and initial design presentations for a London home. In the design, we look to recreate the home of a young dynamic Londoner with a classical eye, using traditional fabrics and design elements typical of the lofty city....

Exploring our archives, we came across this striking sketch for a theatre concept we collaborated on with the renowned Florentine architect, Lorenzo Papzi. The idea was to create a multi-functional theatre in the shape of a flower, completely modifiable for every type of show possible....